about us
Since 1984, we’ve always been about more than just fast food. We’re here for the pit stops that power your day—quick bites between errands, after-school cravings, late-night runs.
The kind of fast food that shows up for the town it’s in. No frills, no fluff. Just good food, fast, made for the folks who keep this place moving.
A new era of yum.
What we’re all about.
Taste
We serve consistently craveable faves that keep you coming back for more.
value
We deliver great food at great prices—no gimmicks and no pricey extras.
Speed
With a drive-thru and walk up only experience and a simple, no-nonsense menu, we’re bringing the fast back to fast food.
simplicity
We’re all about the essentials. No frills, no fuss, just a straightforward menu that delivers, every time.
FAQ's
What's the story behind the re-launch?
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For years, fans have been calling for the return of this iconic brand—and now the time is right. Hot ’n Now is being reintroduced for a new generation with modern operations, thoughtful design, and a streamlined menu, all while honoring the history and simplicity that made it a fan favorite in the first place.
When can we expect to see future locations?
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We aren’t franchising just yet. Right now, our focus is on ensuring our first locations open strong and deliver a consistent, high-quality experience. Expansion is part of the long-term plan, and franchise opportunities are expected in the future.
Who owns Hot ’n Now today?
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Hot ’n Now is operated under HNN Holdings, LLC, a partnership between Gun Lake Investments (GLI) and Bcubed. GLI provides long-term vision and investment, while Bcubed brings expertise in modular design and development. Together, they are guiding the brand’s next chapter.
What will be different about the new locations?
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The focus is on simplicity and efficiency: a streamlined menu, modern flash-fryer technology, and modular buildings designed by Bcubed. These updates help keep operations fast, costs low, and value high—while preserving the Hot ’n Now experience people remember.
What’s the relationship between Sturgis and the new Hot ’n Now locations?
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Hot ’n Now Sturgis is a heritage location that has been locally owned and operated since the 1990s, carrying on the legacy with its own independently run menu. The new Wayland and Alpena locations are part of the official brand relaunch under HNN Holdings, LLC, featuring a streamlined menu, updated technology, and standardized operations.
Will there be indoor seating?
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Like the original locations, the new modular restaurants are designed for speed and convenience. While there’s no indoor seating, guests can order through the drive-thru or at the walk-up window.
Are you listening to customer feedback about the food?
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Absolutely. Guest feedback is reviewed regularly and plays an important role in how Hot ’n Now continues to evolve. While we may not be able to respond to every individual comment or review, we closely monitor feedback across platforms to identify trends and guide menu evaluation, operational improvements, and ongoing refinements.
Will there be delivery?
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Not at this time. Right now, the focus is on fast, efficient drive-thru service. Online ordering for pickup is coming soon to make the experience even quicker.
Are you hiring?
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Yes! We’re actively building our team. Visit our careers page to learn more about current opportunities.
Want in on the rush?
Hot ‘n Now is hiring. And (almost) franchising. Whether you’re ready to join the crew or own your own lane, this is your shot. The only question is: how do you want in?